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The New York Times wrote that the wide use of Tinder could be attributed not to what Tinder was doing right but to flaws in the models of earlier dating software, which relied on mathematical algorithms to select potential partners.
Relationship experts interviewed by the newspaper stated that users used the photographs that come in succession on the app to derive cues as to social status, confidence levels, and personal interests.
The selections a user makes are not known to other users, unless two individuals swipe right on each other's profiles.
Instead of swiping right for a profile, the user swipes up.
The app notifies the user if they have been Super Liked with a blue border that surrounds the profile of the person who Super Liked them.
Initially, instead of a swiping motion, users would click on either a green "heart" or red "X" to select or move on from the photos shown.
As of October 2014, the app was processing over one billion swipes per day, producing about twelve million matches per day.